Purple Style Labs, the parent company of Pernia’s Pop-Up Shop, has secured $40 million in its Series E funding round, with 40% as primary infusion and 60% from secondary share sales. The investment was led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Minerva Ventures Fund, and Bajaj Holdings and Investment. Founded in 2015, the company plans to use the funds to expand its presence in key cities like New York, Los Angeles, Dubai, Mumbai, and Delhi, while also targeting Tier II markets in India.